Chief Everything of ACE is Florian Schmitt.
Originally a product designer, he ventured into film to direct TVCs and music videos before a record deal led him from his native Germany to London where he founded the seminal creative agency Hi-ReS! in 1999 with Alexandra Jugović
to allow them to combine different disciplines into one holistic offering.
Over the following 16 years, Hi-ReS! expanded with studios in Hamburg, New York and Berlin. From 2015 to 2019 he served as the global CCO of the SYZYGY Group which had acquired Hi-ReS! in 2008. He also ran Nanika, a studio focused on emerging technologies, from 2005 until 2016 together with Andreas Müller.
He has numerous Webbies, Clios, Cannes Lions and One Shows to his name as well as a D&AD pencil and a BAFTA. His work has been exhibited at the V&A, the Barbican and Tate Britain and was published in a monograph
in 2008. He is a regular speaker at conferences like OFFF and TED and a voting member of the International Academy of Digital Arts and Sciences and BAFTA.
Florian has been serving as an advisor and investor to several blockchain start-ups, including parity technologies, the Web3 foundation, GridSingularity, the Energy Web Foundation and Polkadot and he is a co-founder and supervisory board member of the Sovereign Nature