MTV | 2005 - 2008
In 2005, we led an ambitious project for MTV International to re-brand all international channels with a modular and adaptable style guide "for people who don't like style guides". The result was a complete channel package in a box, titled 'Hijacking Reality'. The actual style-guide, if you could call it that, came in the form of a small red book which itself was hijacked by another book in the centre. On air elements were created by Precursor.
We also created Sticky, a quarterly youth trend monitor magazine for MTV International, which fused youth culture articles from their blog with longer editorial pieces.
Art Direction by Hi-ReS!