How did we get here?
All the way back in 2015, I met with Dr. Jutta Steiner and Dr. Gavin Wood to discuss their plans for what was then called Ethcore. To say I understood what they laid out would be a gross exaggeration but I believe things are most interesting when you're a bit out of your depth.
It led me down the rabbit hole of blockchain and the server-less, trust-free, de-centralised web they envision. Soon the name changed to parity and for a year, I was involved in shaping the brand identity and communication.